Eat While You Dream

Balancing the short term with the long term

by Lorraine Wiseman

Read This Before Going ANY Further

My experiences in a variety of industries have introduced me to the dynamics that drive a business’s success, and I have become an expert at evaluating these dynamics and strategizing with them to achieve increased sales, improved product placement and maximum efficiency.

It’s as Easy as Baking Your Own Bread

In theory, making homemade bread sounds simple and easy; after all, it only takes three ingredients and a little patience. In reality, without proper measurements and precise actions, your results can be disastrous.  

Throughout my 25 years in executive leadership, I have found that successfully transforming companies that were on the brink of collapse into money-making machines works much the same way.

While every business is different, I have witnessed firsthand the problems that could sink any one of them, as well as the solutions that can get them all back on track.

In Short, I Help the Raw Materials Rise Into Bread.

My book, Eat While You Dream, offers a substantial “cookbook” that allows you to repeat the strategies and philosophies that have worked for numerous businesses. It can help you elevate your business to its highest potential by overcoming obstacles and improving products and services.

Supplemented by stories from my extensive career as a business strategist, I lay out a robust framework for improving your business by evaluating the often invisible factors that might be preventing growth.

I break down these invisible factors so that you can learn to see them. I also provide solutions and strategies that will allow your business to flourish.

People often think that turning their business around requires drastic measures, such as making major sacrifices or laying people off.

This couldn’t be further from the truth!

The book is titled Eat While You Dream, because I believe that you don’t need to sacrifice the wellbeing of your business and employees in order to turn dough into bread.

You can achieve your goals without “starving” in the meantime.

Buy the Book on Amazon NOW!


Drawing from my experiences as a business strategist, I offer solutions to both common and uncommon problems that seem insurmountable by providing an outside perspective and an objective look at the dynamics of your business.

By zeroing in on the factors that need to be changed, we can approach problems with confidence and a clear strategy rather than through guesswork, which usually leads to frustration.

Eat While You Dream also offers an in-depth look at the way that businesses and employees deal with change, so that you are empowered to foresee issues before they arise and solve them before they get out of hand.

What People Say!

“In her roles as business leader and President, Lorraine has excelled at building shared visions and creating positive and commercially powerful change. She brings a positive energy to all things and people around her.”


“I have worked with Lorraine for over five years. [She] is a superb administrator, mentor, and strategist. She is the most capable person I have had the opportunity to work with on several projects where she brought together a diverse team to work sucessfully.”


“[Lorraine] set a whole team on a way to success! You could feel this electrifying atmosphere, people’s excitement and hope for a better future — all thanks to her! She has also been a personal inspiration for me. I still remember her telling me that whatever I dream about, everything is possible.”


Buy the Book on Amazon NOW!


  • How culture affects business and the importance of learning about the culture of the people you work with.
  • The way that gender influences working environments and the common myths that hold people back in their careers.
  • The importance of financial management and how even executives fail to learn the basics.
  • The three-step process for rolling out changes in your business and a deep dive into the different ways people deal with change.
  • That a work-life balance is a myth and how a different kind of balance is the solution to improving your career.
  • The importance of devoting you energy to the present so that you can plan a brighter future for yourself and your business.
  • How the wrong person in the right role can be catastrophic for your business, workplace morale, and the plans to grow your sales.
  • The comprehensive method for turning raw ingredients into bread for your business.

Meet Lorraine

Founder, CEO

Lorraine Wiseman is the President and CEO of Leading the Wise Way, a South Carolina-based executive consulting firm specializing in strategy and change management. She is also a Vistage Chair, CEO Coach and keynote speaker. Lorraine equips CEOs and executive teams with tools to build their strategies for growth and plans for execution through people. With executive roles in seven companies across six countries, she brings a wealth of experience to her clients.

Lorraine has published several articles, including: “Going Global: It’s More Than A Change In Location,” “Think Global, Act Local,” and “Those Who Are Left Behind.” She has been a keynote speaker at international events including the Pan European SAMA Conference, International Students Conference in Sweden, Women In Nuclear Conference and the Chief Sales Executive Conference. She speaks on Leadership, Change, Strategy, Strategic Account Management, Cultural Awareness, and Globalization.


The decision is now.